At the close of UFW, SAFE FASHION will be held
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SAFE FASHION Contest © Ukrainian Fashion Week

Closes the season SS20 Ukrainian Fashion Week the final show of the social competition SAFE FASHION from Rozetka and Ukrainian Fashion Week. Its participants were invited to create collections of clothing and accessories with reflective elements. The goal of the project is not only to support young designers, but also to update the topic of pedestrian safety on the road. Indeed, according to the Ministry of Internal Affairs, about 3 thousand people die every year as a result of an accident in Ukraine. Among the reasons – drivers simply do not notice pedestrians in the dark.

In 2004, Alexander McQueen first showed on the catwalk futuristic kits with reflective tapes. Later this material appeared in the collections of Maison Margiela, Balenciaga, Yeezy, Calvin Klein. In clothes with reflective elements, you can not be afraid to be unnoticed not only by a driver in the dark, but also by picky fashion critics, ”said Irina Danilevskaya, head of the UFW organizing committee and member of the jury.

The jury of Safe Fashion also included well-known Ukrainian designers Ksenia Schneider and Katya Silchenko, co-founder of Rozetka, Irina Chechetkina, and TV presenter Valentina Khamaiko.

We want to realize dreams of entering the fashion arena of those people who are just starting their career. Ten finalists of SAFE FASHION will be able to see their work on the country's main fashion venue – Ukrainian Fashion Week. And the winner will receive 60,000 hryvnias for the implementation of his creative ideas. We are waiting for the most daring and original ideas and are sure that the whole world should know about Ukrainian talents, ”says Irina Chechetkina, co-organizer of the contest.

The competition was attended by people with special education, as well as everyone who connects their lives with fashion or considers their ideas relevant in a given topic. In total, 192 applications were submitted for the contest by participants from all over Ukraine, among which were:

graduate of the Department of Economic Cybernetics;
pastry chef;
a person who has been working in the shoe industry for 14 years and has independently learned how to model;
medical university student;
translation analyst;
economist.

An authoritative jury selected 10 finalists:

Adamovskaya Eve, Lviv
Team Julia, Kiev
Gabiak Irina, Ternopol
Gaevaya Anna, Kiev
Gella Ekaterina, Kharkov
Karatsyupa Anna, Kiev
Easy Olga, s. Cellars, Kiev region
Markovskaya Yana, Kharkov
Rusinovich Sofia, city. Kiev
Kharchenko Anna, Kiev

    
        
    SAFE FASHION Competition

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

SAFE FASHION Competition
SAFE FASHION CompetitionSAFE FASHION Competition

SAFE FASHION Contest © Ukrainian Fashion Week

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            SAFE FASHION Contest © Ukrainian Fashion Week

On September 4, at 19:30, they will present their collections at the final show, which will take place in a performance format right at the pedestrian crossing in front of the Mystetskyi Arsenal. One of the finalists will become a winner and will receive the main prize – 60,000 hryvnias.

READ ALSO:

Ukrainian Fashion Week SS20: what to expect from the new season?
Ukrainian Fashion Week SS19: TOP-100 of the best street style looks

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