Beauty is imperfect: TSUM held a public talk dedicated to new showcases
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On September 18, a public talk was held at the Kiev Central Department Store, dedicated to the new autumn display cases, which are united under the slogan "Beauty in imperfection." They were developed by 8 Ukrainian artists, each of whom combined the world of fashion with his own art.

Participants of the project "Beauty in Imperfection" and the team of the Kiev Central Department Store

During the public current, which was attended by Yulia Polyashchenko, Oksana Levchenya, Vova Vorotnev, BRATY, Masha Reva, as well as representatives of the creative department of the Central Department Store, the guests learned about the process of work, the interaction of artists and the creative department of the department store. For example, one of the participants – the art group Pomme de boue – works incognito, therefore, communication with them was carried out exclusively online, and they simply sent their work by taxi. The artist Oksana Levchenya, in turn, provided a hand-made carpet for the window, a drawing of which is inspired by the plan of the city of Kiev.

Artist Oksana Levchenya


Photographer Yulia Polyashchenko

Artist Vova Vorotnev

Masha Reva

Each of the participants had something to tell about their sources of inspiration with a different experience, but everyone also agreed that “Beauty in imperfection” is not only an important story about diversity, individuality and self-acceptance, but also a great way to popularize Ukrainian art , because about 200,000 people pass by the Central Department Store every day.

Maroussia Koval

Katya Bereznitskaya

Kristina Jura

Karina Berbenets

Evgeny Bereznitsky

Yulia Polyashchenko and Masha Reva

Kristina Jura


Photo: Maria Pavlyuk

Read also:

Autumn Opening Day: TSUM created shop windows with Ukrainian artists

The power of the mountains: TSUM shot an autumn-winter advertising campaign in the Carpathians


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