Brad Pitt in the Brioni spring-summer 2020 ad campaign
On November 19, it became known that Brad Pitt became the new ambassador of the Italian fashion house Brioni, and now the brand has launched an advertising campaign with the participation of the actor. The new campaign label coincided with the celebration of the 75th anniversary of the Italian company and promised to present the new fall-winter 2020/2021 collection at Pitti Uomo in Florence. In a black and white shot taken in Los Angeles by Swedish photographer Mikael Jansson, Brad Pitt poses in a classic interpretation of the black tie dress code – a black tuxedo, white shirt and satin bow-tie.
In addition, Brioni confirmed rumors about further cooperation with the American actor. So, in the second half of 2020, the brand plans to launch a branded line of exclusive clothing items from Brad Pitt, including a limited edition of suits and tuxedos. “I have always admired Brioni's elegant and timeless design,” Pitt said of the brand’s new ad campaign. “The brand embodies creativity, quality and outstanding craftsmanship.”
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