Grandma's Summer: New KSENIASCHNAIDER Cruise Collection
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Ukrainian brand KSENIASCHNAIDER skillfully balances in its collections between the past and the future, while creating actual clothing for today's day. In one season, its creators Xenia and Anton Schneider play with digitalization and experiment with prints in the form of pixels, while in the other they give memories of a vacation on the Crimean coast. The new cruise collection of the brand is also about the past – about the summer spent with the family in the village near Kiev.

KSENIASCHNAIDER Resort 2020

“I liked that carefree state,” Ksenia recalls. “I spent every summer in the village, where I was not engaged in anything concrete, but every day there was amazing. My favorite activity was to roll on the grass and watch the clouds float across the sky …”. all shades of the sky and became key in the collection, which, as always, did not do without the brand denim KSENIASCHNAIDER. are new colors, jeans and T-shirts created by the technique of tie-dye and patchwork in new patterns.

KSENIASCHNAIDER Resort 2020

KSENIASCHNAIDER Resort 2020

KSENIASCHNAIDER Resort 2020

Schneider herself offers to pay attention to jeans with a fringe and prophesies them no less success than there was and have demi-denim and asymmetrical jeans, which today are recognized all over the world.

KSENIASCHNAIDER Resort 2020

The carefree mood of the collection is also emphasized by the location of the shooting, which took place in the Museum of National Architecture and Life of Ukraine (in the part dedicated to the architecture of the 60s-70s of the 20th century). For it, the author's shooting technology was used, invented by Anton Schneider –– selfie-lookbook. Its essence is as follows; the phone and the camera are synchronized with each other –– the camera is on a tripod, and the model shoots itself on the phone. Thus, the model itself was also a photographer of this lookbook.

KSENIASCHNAIDER Resort 2020

KSENIASCHNAIDER Resort 2020

KSENIASCHNAIDER Resort 2020

View the entire collection of KSENIASCHNAIDER Resort 2020.

See also:

Virtual Reality: KSENIASCHNAIDER MEN Spring-Summer 2020

KSENIASCHNAIDER released jeans from recycled plastic bottles

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