IENKI IENKI Launches Exclusive Collection on NET-A-PORTER
IENKI IENKI continues to expand the range of outdoor clothing and launches the first line of ski clothing exclusively at NET-A-PORTER.
“The creation of ski clothing is very different from the creation of outerwear. This is a very specialized niche where every centimeter of the product is very important. For many manufacturers of outerwear, skiing history is the next step, so for me it was a challenge, and I really wanted to make this collection. It seems like a logical development for the brand to get into another league, where it is not only about fashion, but also about science and technology, ”says DENA Evenko, founder of IENKI IENKI.
Carried away by functionality, innovation and technology, the IENKI team IENKI researched advanced technologies for creating ski clothing. Thus, the new label product meets all the requirements for sportswear for mountain sports, but also differs from the existing one on the market.
The first IENKI IENKI ski collection included ski jackets and trousers, for the production of which they used PrimaLoft insulation, developed in the 80s by the order of the US Army as an alternative to goose down, Schoeller fabric with a WB formula that protects from wind and rain, but together with this it takes the steam out, VELCRO textile fasteners with a minimum number of operations of 10,000 times, and Riri's customized waterproof fittings.
In addition, RECCO sensors were installed on all IENKI IENKI ski jackets and trousers, a rescue electronic people search system that helps to locate a person who is in an unpredictable or dangerous situation in the mountains. The technologies used in the IENKI IENKI ski range will also be used in the brand’s main collection next season.
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