Keanu Reeves has become the new face of the Saint Laurent brand.
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Keanu Reeves has become the new face of the Saint Laurent brand © instagram.com/keanu_reeves_demons

Earlier it became known that a girl appeared in Keanu Reeves, and now we want to inform you that the actor has become the new face of the male line of the French fashion house Saint Laurent. His black and white portrait in sunglasses with the signature "Keanu Reeves – Autumn-Winter 2019/20" appeared in the official instagram account of the brand.

At the same time, a picture of the actor in a leather jacket and the logo of Saint Laurent was posted on his instagram by the creative director of the brand Anthony Vaccarello.

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#SaintLaurent Fall Winter 19 #KeanuReeves @davidsimsofficial

A post shared by Anthony Vaccarello (@anthonyvaccarello) on Apr 30, 2019 at 1:27 am PDT

View this post on Instagram

KEANU REEVES – FALL WINTER 19 # YSL24 by ANTHONY VACCARELLO PHOTOGRAPHED by @davidsimsofficial #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

SAINT LAURENT (@ysl) on Apr 30, 2019 at 3:00 am PDT

By the way, the star of the films "The Matrix" and "Devil's Advocate" rarely agrees to cooperate with brands. The author of the campaign with the actor was the photographer David Sims.

It is worth noting that the advertising campaign was announced a day after the end of KeanuCon – the first ever film festival in its history, entirely dedicated to Keanu Reeves. It was held on April 27 and 28 in Glasgow, and 13 films were shown on it with the actor, including The Matrix, John Wyk, My Personal Idaho State and other films.

Recall that the 26-year-old model Thales Soares died on the podium. Details read by clicking on the link.

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