Milan Fashion Week: Emporio Armani, Emilio Pucci, Moschino
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Futurism in Emilio Pucci, Picasso's influence in Moschino, cold pastel in Emporio Armani – we tell you what the Italian labels presented at Milan Fashion Week.

Emporio Armani

If only the Italian political system were as stable as the Italian fashion system. Since 1945, there have been more than 60 governments in this country. Since 1975, Giorgio Armani has remained the main Italian fashion authority.

Emporio Armani spring-summer 2020

Emporio Armani spring-summer 2020

The Emporio Armani spring-summer 2020 collection is a variation of costumes in cold pastel shades: gray-beige, milky gray, ash pink, ice and sky blue, silver. For the evening version, Armani used sequins and beads, generously decorating them with maxi dresses from translucent tulle. Next season, Emporio Armani men will be offered double-breasted two-piece suits and relaxed voluminous trousers made of light materials.

Emporio Armani spring-summer 2020

View the entire Emporio Armani spring-summer 2020 collection.

Emilio pucci

The Emilio Pucci brand can be confidently called one of the main trendsetters. From luxurious sportswear to relaxed beachwear, the Italian label is popularizing almost every fashion trend.

Emilio Pucci spring-summer 2020

Emilio Pucci spring-summer 2020

The most exciting offers of this season were technical. The costume became the main part of the collection, gradually turning into glamorous clothing for relaxation. The main story here was the hybridization of silk twill and knitwear. New advances in production made it possible to do laser cutting with cady-fringe and raffia, so there were lace patterns on dresses and skirts that added a bit of a futuristic spirit. It is he who claims to be the main place in the new decade.

Emilio Pucci spring-summer 2020

View the entire Emilio Pucci spring-summer 2020 collection.


The spring-summer 2020 collection was dedicated to Jeremy Scott by Pablo Picasso and his muses. The first image resembled the artist’s painting “The Girl in the Mirror”, the outfit in which Bella Hadid appeared – “Harlequin”, and Kaya Gerber was “The Girl with the Mandolin” – the designer should pay tribute to the theme. The idea of ​​“model as canvas” allowed Scott to play with two-dimensionality – a concept that created one of his most memorable collections – life-size doll clothes for the spring-summer 2017 season.

Moschino spring-summer 2020

Moschino spring-summer 2020

Reflections on Picasso led Scott to bullfighting and the costumes of bullfighters, flamenco appeared in the form of a red polka dot dress. The creative director said that all the prints were hand-drawn in the studio and then digitized. Although most often Moschino has some kind of social subtext, this time the designer flirted with the idea of ​​craftsmanship, both of a brilliant artist and of his own. Well, with the spring-summer 2020 collection, he undoubtedly demonstrated it.

Moschino spring-summer 2020

View the entire Moschino spring-summer 2020 collection.

Read also:

Milan Fashion Week: Alberta Ferretti, Jil Sander and No. 21

The best bags and shoes from the Prada spring-summer 2020 collection

Milan Fashion Week: Bottega Veneta, Fendi, Max Mara


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