Models in straitjackets at the Gucci SS20 show. What did the brand designer want to say?
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Gucci SS20 Collection © gettyimages.com

Milan Fashion Week is nearing completion, and one of the most anticipated shows was the Gucci SS20 fashion show. Creative director of the brand Alessandro Michele used to amaze with his extravagant outfits and unusual locations. So this time, the designer held a show in a building with bright fluorescent lamps and a moving podium, travelator.

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Moschino SS20 show: Gigi Hadid in a wedding dress and Irina Shayk as a conductor

Before presenting the collection, men and women in white straitjackets rode onto the podium. They stood motionless to the sounds of voices that insisted on their difference from other, socially accepted norms of behavior and on the importance of accepting oneself and not allowing society to restrain its individuality.

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

As Alessandro Michele said before the show, he no longer wants to make clothes in his corporate identity. The designer wants to change the direction of design and introduce something new. Indeed, in this collection there were no fancy prints, unusual accessories like masks with metal spikes, as in the last season, and layering. In return, Michele presented dresses and skirts of a direct silhouette, suits, lace tops and skirts, translucent tops, blouses, dresses. The designer also chose more classic prints – a cage and flowers. Pay attention to accessories: patent leather gloves, large leather chokers, massive earrings in the form of chains and glasses in the style of the 70s.

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Gucci SS20 Collection

Gucci SS20 Collection © gettyimages.com

Until Milan Fashion Week ends, do not miss the most stylish street-style images of Milan Fashion Week (photo).

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Max Mara, Emporio Armani and Fendi – fashion shows of the second day of Milan Fashion Week 2019
Jennifer Lopez closed the show Versace SS20 and made a splash

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