Tourists: Gucci Pre-Fall 2019 advertising campaign
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Alessandro Michele continues to travel the world with Gucci advertising campaigns. This time he sent his heroes to the island of Sicily, namely to the ancient city of Selinunte. Antique semi-abandoned columns of the local Acropolis were the perfect backdrop for vivid images from the collection of the Italian brand.

Advertising campaign Gucci Pre-Fall 2019

Advertising campaign Gucci Pre-Fall 2019

Advertising campaign Gucci Pre-Fall 2019

Not in the campaign and without irony. Michele, a fan of hyperbole and bright gestures, showed his view of tourists who come to similar historical places and begin to be photographed en masse. Also in the campaign you can see references to the Greek trail in the history of Selinunte: two kissing guys are dressed almost like residents of Hellas.


In the images themselves one can see almost everything – both festival aesthetics, disco culture, and punk elements. Italian designer boldly mixes everything and remains in the win, because no one knows what he will show tomorrow.

See also:

Florence Welch in the new Gucci advertising campaign

Mask, I know you: Gucci collection autumn-winter 2019/2020


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