Tsom-tsom: Kiev TSUM "dressed" for Valentine's Day
Especially for Valentine's Day, the central department store of Kiev replaced on the facade of the building the traditional TsUM sign with the playful TsOM. From the first minute of its appearance on Khreshchatyk, the romantic inscription aroused great interest of Kiev residents and city guests, who actively published photos of the department store.
Photos of white two-meter letters TsOM on a pink background with a heart, which are highlighted at night, filled the information field in all social networks and inspired users to create their own unique content. The new sign has become the main place for lovers and for those who intend to confess their feelings in an unusual way.
All week, guests of the department store will be able to visit the Central Department Store, choose gifts with pleasant discounts, spend a romantic dinner in one of the restaurants on the sixth floor, and also invite a loved one on a first date at the Multiplex Premium Cinema. TSUM also launched a contest on Instagram and Facebook, in which everyone can participate by posting a romantic selfie on the background of TSOM along with a loved one. Already on February 14, the winner will be announced, who will receive a certificate for shopping at the Central Department Store.
Director Pavel Kildau – about the filming of the documentary "TSUM 80"