Ukrainian top models in the new Ruslan Baginskiy campaign
Models became the driving force that allowed the Ukrainian headwear brand Ruslan Baginskiy to gain worldwide popularity. In the new advertising campaign, the brand pays tribute to them, collecting in one shot the top Ukrainian models of different years – from Snezhana Onopko, whose star lit up in the early 2000s, to Yulia Ratner, who successfully conquers the catwalks today.
The advertising campaign is eloquently called Made in Ukraine, and Zhuzha Ivanyuk, Nati Chabanenko, Ella Kandyba, Marina Polkanova and Katerina Zub became her faces along with Onopko and Ratner.
The era of supermodels became the inspiration for shooting authorship of Stefan Lisovsky, so the focus is on the new collection and personality of the models. “Snezhana is now extremely rare to go on the catwalk and act in film, but a year ago she made an exception and closed our show at Ukrainian Fashion Week. I wanted to make her a heroine of the campaign since the brand opened, and her consent determined the aesthetic direction of the shooting,” comments Ruslan Baginsky .
For the shooting, the stylist Nadia Shapoval picked up the main autumn Ruslan Baginskiy models: earflaps with faux fur, felt hats with metal details, taffeta hoops and signature caps for the brand – checkered and bright pink, decorated with sparkling crystals and recognizable embroidery with the initials of the designer.
Photo: Stephan Lisowski
Stylist: Nadiia Shapoval
Hair: Pavel Lotnik
Hair assistant: Oksana Cherepania
MUA: Olga Ostapchuk
MUA assistant: Katherine Tokareva
Producer: Marina Sandugey-Shyshkina
Hat of the world: interview with Ruslan Baginsky